1.3 M +
The video went viral in its first week online.
150 +
Companies providing free promotion and endorsement
CASE STUDY
Discovering an emotionally unique, timely, and engaging content approach
Crafting viral video content hinges on emotional resonance, captivating uniqueness, timely relevance, and engaging distribution for maximum impact.
Watch Case Study Video
Introduction:
We partnered with Producer and Director Austin Reza to film and capture a branding campaign for Bentley, known for its luxury cars. The brand challenged conventional marketing by creating an innovative ad using an iPhone and ultimately achieving unforeseen viral success.
Objective:
The primary aim was to demonstrate Bentley's forward-thinking approach and adaptability by crafting a compelling video advertisement shot entirely on an iPhone. The goal was to capture attention, engage audiences, and spark conversations in an unconventional way.
Key Points:
The Unconventional Video:
The ad showcased Bentley's elegance, precision, and craftsmanship, breaking away from traditional car commercials. Its unique appeal stemmed from its simplicity and authenticity, presenting Bentley in a relatable yet aspirational light.
Viral Explosion:
The video quickly gained traction upon release, amassing millions of views within days. Its engaging content resonated with audiences, leading to widespread sharing across social media platforms, significantly amplifying its reach.
Recognition from Time Magazine:
The unexpected recognition from Time Magazine during the iPhone's 7th anniversary served as a validation of Bentley's innovative approach. This acknowledgment further elevated the campaign's credibility and visibility.
Organic Amplification by Other Brands:
A remarkable aspect was the organic support from over 150 other companies that voluntarily shared and endorsed Bentley's video. This unprecedented level of free promotion showcased the video's impact and broadened its audience base significantly.
Massive Online Conversation:
The campaign sparked extensive online discussions, with users generating content, memes, and engaging in conversations about Bentley's non-traditional approach. This online buzz further fueled the video's reach and impact.
Results:
The campaign achieved unparalleled brand exposure, significantly increased engagement, and ignited conversations both online and offline. It translated into tangible effects, such as increased brand favorability and potentially positive impacts on sales.
Conclusion:
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Bentley's departure from the conventional marketing playbook through an iPhone-shot ad created not just a viral sensation but also set a new benchmark for brand campaigns. The organic reach, recognition from prestigious platforms like Time Magazine, and the ripple effect of endorsements by numerous companies highlighted the potency of innovation and authenticity in contemporary marketing strategies.
This case study demonstrates how thinking outside the box and embracing unconventional methods can yield remarkable results, especially in the realm of branding and marketing. Bentley's campaign showcased the power of authenticity, creativity, and relatability in connecting with audiences and elevating brand perception.