2500 +
Video Tutorials and Product Photography in 4 Years
144%
Organic Keywords
2295%
Sum of Rank Change
150 +
Video Tutorials and Product Photography Quarterly
261%
Estimate Monthly SEO Clicks
2369%
Estimate Monthly SEO Clicks Value
CASE STUDY
More content, more frequently, more affordably, and more efficiently than ever.
Consistently producing relevant content is the driving force behind increasing traffic.
Analysis
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Client Overview:
DotDash Meredith, previously known as DotDash and considered the foremost editorial giant in America, encompassing both digital and print formats, faced the challenge of bolstering its digital cooking magazine, "The Spruce Eats." With a clear goal of increasing traffic and elevating the magazine's positioning in the fiercely competitive culinary press market in the United States, they turned to Chosen Posture for the creation of over 2,500 video tutorials and photographs. This case study narrates the process and outcomes of this strategic collaboration, highlighting how this initiative fortified the magazine's position, establishing itself as the undisputed leader in its segment.
Challenges:
The client's pressing need for a continuous flow of high-quality content posed a significant challenge that spanned both creative and logistical aspects. The demand for over 150 clips per quarter not only involved a substantial volume but also required meticulous planning and efficient execution. Upholding a high creative standard in each piece was paramount, necessitating a balance between operational efficiency and artistic integrity and quality in producing every clip.
Our Approach:
We implemented a comprehensive approach where our team worked diligently to meticulously optimize the production process. This approach ensured that each clip not only met the rigorous standards of creativity and brand consistency set by Dotdash Meredith but also reflected the brand's unique essence. Our methodology stood out by blending efficiency and artistic vision, allowing us to maintain an agile production pace without compromising quality in the slightest, thus preserving excellence in every delivery.
Results:
1. Content Volume and Variety:
- Successfully delivered 2500 clips, surpassing the initial target.
- Achieved a balance between video and photography, providing a diverse range of visual content.
2. Consistent Quarterly Output:
- Met the client's demand for 200 clips per quarter without compromising on quality or creativity.
- Established a reliable workflow, ensuring timely delivery within each quarter.
3. Creative Excellence:
- Maintained a high standard of creativity across all clips, aligning with Dotdash Meredith's brand identity.
- Implemented innovative storytelling techniques and visual styles to enhance the overall content quality.
4. Client Satisfaction and Minimal Involvement:
- Dotdash Meredith experienced minimal involvement in the production process, allowing them to focus on core content creation.
- Established a smooth communication channel, ensuring client feedback was seamlessly incorporated into each stage of production.
5. Impact on Social Media and Stock Market:
- Facilitated a 122% growth on social media platforms, resulting in 1 million followers on Instagram.
- Contributed to a substantial increase in Dotdash Meredith's stock market valuation, playing a pivotal role in their fusion with the largest editorial company in the United States.
6. Improved Search Engine Optimization (SEO):
- Experienced significant growth in key SEO indicators: monthly SEO click estimates soared by an impressive 361%, while the estimated value of those clicks increased by a staggering 2468%.
- The SEO growth strategy led to a 2395% rise in the sum of position change and a 244% increase in organic keywords, demonstrating significant progress in content visibility and ranking on search engines.
Conclusion:
Our collaboration with Dotdash Meredith stands as a testament to the effectiveness of our optimized production process. By delivering a steady stream of high-quality clips, we not only met but exceeded the client's expectations. Its impact was reflected not only in the growth of social media metrics and improved SEO positioning but also in the broader corporate landscape with the merger with a significant editorial entity, showcasing the multifaceted influence of our content creation endeavors.